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Jan 1, 2014

Vibram partners ADD Factor

Vibram is partner of the ADD Factor project (ADvanced Digital technologies and virtual engineering for mini-Factories), which aims to promote an innovative solution for most of the actors involved in the whole footwear industry’s supply chain : through a direct connection with the retailer, that will provide “biometric data” of the customers as tacit requirements and “aesthetics tests” as explicit demands, it will be possible an effective individual personalization of the shoes. This approach will help enterprises from Europe keep a competitive advantage on a global market based on the strategies of high quantity production.

Press Contacts

Europe
World Wide Coordination
Green Media Lab
Via Savona, 97 Milano
Tel. +39 02 91320415
chiara.broggini@greenmedialab.net

 

USA
Backbone Media
65 North 4th St. Suite 1
Carbondale, CO 81623
Tel. +1-970-963-4873
john.dicuollo@backbonemedia.net