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Jan 1, 2011

Vibram a ISPO China 2011

Vibram confirms its presence at ISPO 2011 and after the German date is ready to exhibit its “tested where it matters” items also at ISPO China 2011 , the 7th International Tradeshow for Sports Equipment and Fashion in Asia , to be held at the China National Convention Center of Beijing on February 23rd – 25th (HALL 4, BOOTH 305) . Vibram will present its new booth devoted to the brand’s soles and Vibram® fivefingers® collections and Vibram China programs and facilities targeted to China customers, retailers and media. Soles : The high performance soles collection and compounds will be on display. Additionally, there will be sample boots and shoes powered by Vibram soles produced by outstanding brands such as Garmont , La Sportiva , Vasque , Toread , Ozark and Clorts Vibram® fivefingers® : At ISPO China 2011 Vibram is launching new collection for Vibram® fivefingers® in China: Bikila KSO trek Trek Sport Perfoma At the booth, visitors will have the opportunity to try on Vibram® fivefingers® (VFF) and talk about the barefoot running experience with two VFF runners. Also, there will be product clinics throughout the day. Vibram China is ready to present the new Vibram Fast Development program “From the Sole Idea to the Best Customer Satisfaction”. This program is designed to shorten the project development lead-time process to 7 days and provide a better service to the customers Vibram® is also featuring members of the Tester Team and representatives from the Performing Test Center in Guangzhou. The combination between Lab ( In Vivo ) and field testing guarantees quality, for which Vibram® stands. Vibram will be participating in a number of events during ISPO China: There will be a press conference , to introduce the Vibram Philosophy, the Vibram China Technical Center, China marketing updates and the Vibram® fivefingers® “barefoot” concept and new models. There will also be invited two VFF runners to share their barefoot running experience Vibram® fivefingers® will be highlighted at the 2011 China Sports Fashion Trend Forum Vibram® is also sponsoring 2011 China Outdoor Industry Forum and Sports Business Elite Night with prizes.

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