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Jan 1, 2014

Two unmissable appointments in Milan

Sunday September 28th, Vibram® invites Milan to spend a day focused on sports, entertainment and innovation , offering numerous activities for the whole family. The brand leader in the production and marketing of high-performance soles gives children and adults the chance to rediscover an Italian excellence through two major events: the Asco DeAngeli party and the Family Outdoor Event – Orma Games. During the 9th edition of the Asco De Angeli party starting at 10 am, Vibram® will welcome the public at the store in Via Raffaello Sanzio 6 throughout the whole day untill 8 pm . For this occasion the Vibram FiveFingers® collection will be sold to the public with a special discount. The real novelty of this edition is the Vibram® Customization & Improvement Service Van which will offer the opportunity to freely resole shoes with special colored soles that praise the well-known qualities of the Vibram® rubber in terms of design and compound. In addition, participants will have the chance to wear and test Vibram FiveFingers®, the popular five-finger shoes that represent since 2005 the finished product par excellence of the brand. To grasp the philosophy behind this brand, the Vibram team will allow the public to experiment different sensory surfaces to understand and familiarize with the minimalism of Vibram FiveFingers®, rediscovering the freedom to feel bare footed. The second meeting of the day is set for the third edition of Family Outdoor Event-Orma Games at the Sports Center XXV Aprile from 10 am to 6 pm. Orma, the organization which for more than 10 years has been working in schools and leisure will be flanked by Vibram® in the role of main sponsor re-educating children to the feeling of walking, running and jumping as barefoot while wearing Vibram FiveFingers®. A unique opportunity to spend a day focused on sports and fun thanks to the numerous activities proposed.

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World Wide Coordination
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Tel. +39 02 91320415
chiara.broggini@greenmedialab.net

 

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